As your trusted UX compass based in Sacramento CA, ThisWaay helps ambitious startups and rapidly scaling businesses navigate the complexities of user experience.
We translate customer needs into clear pathways, crafting elegant experiences that drive growth and build products users adore.
Unravel the UX maze, unlock growth with ThisWaay.
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We build products that enable people to excel at their jobs. These featured companies operate in spaces such as fin-tech, med-tech, IT, and transportation.
We engage with the end result in mind. Our guided projects, shown below, are designed so that our partners can derive the most value in the shortest amount of time.
UX Audit
Targeted Discovery
On-Boarding Design
Data Visualization
Dashboard & Report Design
AI Workflow Accelerators
UX Redesign
Design Org Coaching
Market Research
Design System Generation
Full Concept Exploration
Product Design Diligence
UX Product Audit
Time to Value Analysis
Depending on needs, a combination of these deliverable types may be used. We will dig into where there is opportunity during our initial discovery conversation.
Competitive Analysis
Stakeholder Interviews
Heuristic Evaluation
User Interviews
Personas
Concept Validation
Usability Testing
User Workflows
Journey Maps
IA & Site Maps
Use Case Development
Screen Types
Wireframes
Hi-Fidelity Mockups
Component Libraries
Visual Design Direction
Dev Handoff Support
More samples and case studies can be found in the work page and ever more are available upon request
Dedicated to developing scalable, high-quality solutions, Kate leverages over 15 years of experience as a product designer and strategist, specializing in transforming complex workflows into clear and actionable strategies.
Her journey began at Blackline, a fintech leader, where she was instrumental from the initial investment through-out its subsequent IPO as the first in-house designer. Kate’s experience spans lead roles at Netflix, User Zoom, and Discovery Education before she founded This Waay in 2021, focusing on consulting and partnering with PSG, a Boston-based private equity firm, serving its growth stage companies.
At This Waay, we pride ourselves on our growing network of partners that enhance our project support, while maintaining an agile and lean team led by Kate. We commit to projects that align with our expertise, ensuring full dedication. For services beyond our scope, we likely can refer a trusted partner, therefore, it’s always worthwhile to engage in a needs-finding conversation.
We are committed to placing the user at the heart of our projects, offering numerous options throughout the discovery phase to identify user needs comprehensively. This approach guarantees that each solution we develop is fundamentally anchored in a profound understanding of and commitment to meeting user needs.
We are advocates for fostering robust partnerships with development teams, engaging in close collaboration to evaluate the feasibility of our proposed solutions. This ensures that our innovations are not only cutting-edge but also technically feasible, ultimately leading to reduced build times.
Our focus is on delivering solutions that strike a perfect balance between meeting user requirements and achieving top-line business objectives. This harmonious blend of user-centric design and strategic business alignment is the cornerstone of our work, driving both user satisfaction and business success.